Every story begins with a dream — ours started in a small house in Melaka, back in 2009. With no big capital, no fancy office, and only 20 pieces of tudung sarung, a husband and wife decided to take a leap of faith. That was the beginning of Jelitasara — a name that today stands among Malaysia’s pioneer online Muslimah fashion brands. We didn’t start with abundance, but we started with belief. Belief that every woman deserves to feel beautiful, confident, and modest — without compromising her identity.

From Small Steps to Strong Roots

In those early days, every parcel was packed by hand, every order replied through late nights, and every new customer felt like a blessing. The living room was our warehouse, the dining table was our packing station, and hope was our biggest capital. Slowly but surely, Jelitasara began to grow — powered by the trust of our customers and the strength of our small, dedicated team. From our first online orders to nationwide deliveries, from simple tudung sarung to full Muslimah collections, we grew together with our customers.

Growing with Purpose

Over the years, Jelitasara has evolved into a brand that blends faith, fashion, and technology. From being one of the earliest online hijab brands in Malaysia, we have expanded our reach to platforms like TikTok Shop, Shopee, and Lazada, while continuing to serve customers through our official website and physical boutique. Yet, our core remains unchanged — we design every piece with love, comfort, and authenticity for the modern Muslimah who values elegance and simplicity.